September 2009

The Go-Giver: A Little Story About A Powerful Business Idea

At Shire, it is our desire to empower businesses to grow. Therefore it is not uncommon to find the leadership at Shire with their noses stuck in books. Recently, one of our fellow business owners approached us with urgency in her voice and a little red book in her hand…”Here…you have to read this!” she implored.

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July 2009

Using Surveys to Conduct Market Research

Need to conduct a little market research, but don't know what approach to use? Among the many tools out there, the survey stands out as a time-tested and popular option for many small businesses.

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July 2009

Bernice's Bad Hair Day

Through her personal experiences, Lancaster County resident Jodi Cardin turned her inspiration into action. Using her talents to write a new children’s book, Jodi not only wanted to teach children a lesson that can carry them through life, but also inspire generosity and gratitude.

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April 2009

Marketing Tip – How to safeguard your company’s identity

Consider obtaining a trademark even if you are a small business. If your company develops an ingenious product or service, it will already be protected.

Trademark Basics for Small and Emerging Businesses -Peter R. Wilson, Esq.

What is a Trademark?

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