For any business establishing itself online today the options available are multiple and varied. Should you get a Facebook page, a Twitter profile, a website and a blog? While none of these alone should be considered as your only online presence, combining two, three or four of these can help your business to grow. The [...]
Why does my business need a blog?
October 12th, 2009
A Little Story About A Powerful Business Idea
September 24th, 2009
At Shire, it is our desire to empower businesses to grow. Therefore it is not uncommon to find the leadership at Shire with their noses stuck in books. Recently, one of our fellow business owners approached us with urgency in her voice and a little red book in her hand…”Here…you have to read this!” she [...]
Bernice’s Bad Hair Day
September 24th, 2009
Through her personal experiences, Lancaster County resident Jodi Cardin turned her inspiration into action. Using her talents to write a new children’s book, Jodi not only wanted to teach children a lesson that can carry them through life, but also inspire generosity and gratitude.
When her daughter donated her hair to an organization called “Locks of [...]
Using Surveys to Conduct Market Research
September 24th, 2009
Need to conduct a little market research, but don’t know what approach to use? Among the many tools out there, the survey stands out as a time-tested and popular option for many small businesses.
Telephone surveys are popular because they’re inexpensive and easy to do. But you can also conduct surveys through the mail, in one-on-one [...]
Surfing the Web: What’s Best For You?
September 24th, 2009
Microsoft’s Internet Explorer 6 has been around since 2001. At that time, Internet Explorer 6 was one of a kind, and for most of us, it was the way we got on the web. Today however, it is beginning to show its age.
Microsoft’s web browser has been preinstalled on computers since the day it was [...]
