Archive for September, 2009

A Little Story About A Powerful Business Idea

Thursday, September 24th, 2009

At Shire, it is our desire to empower businesses to grow. Therefore it is not uncommon to find the leadership at Shire with their noses stuck in books. Recently, one of our fellow business owners approached us with urgency in her voice and a little red book in her hand…”Here…you have to read this!” she implored.

Now we are passing this little red book to you, imploring you, take a moment to read this.  This is one of those books that I like to call a “Life Book”. A life book is one of those little treasures that, regardless of where you are at in life, can be applied to help you to live your life to the fullest!

The Go-Giver is the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be.  Under the guidance of “the Chairman”, he learns the Five Laws of Stratospheric Success, which ultimately
changes his focus from getting to giving—putting others’ interests first and continually adding value to their lives— which ultimately leads to unexpected returns. When Karl and I read the first law of success, we knew this was going to be a really powerful book.

That first law is the Law of Value, which states: “Your true worth is determined by how much more you give in value than you take in payment.” Wow! I won’t tell you what the other four laws are, but I can tell you that they are equally compelling and rich in wisdom.

We’d love to hear what you think of this book.  Please take a moment to comment on our Facebook page, or on www.Twitter.com/shireCEO. Happy reading! – Jillian Diffenderfer.

Bernice’s Bad Hair Day

Thursday, September 24th, 2009

Through her personal experiences, Lancaster County resident Jodi Cardin turned her inspiration into action. Using her talents to write a new children’s book, Jodi not only wanted to teach children a lesson that can carry them through life, but also inspire generosity and gratitude.

When her daughter donated her hair to an organization called “Locks of Love”, she was inspired to develop her book, “Bernice’s Bad Hair Days”. Locks of Love collects human hair for fashioning wig for those who lose their hair to due to illness and medical treatments.

Jodi took her inspiration one step further and chose to use Lancaster County businesses to take the book to publication and distribution. She started by utilizing the talent of another local resident, Todd Chin, to illustrate the book. Other residents contributing to the book include Pam Haines and Mike Lovell of LifeReloaded as the publishers, and Yurchak Printing Inc. to bring the book to life. Shire Interactive was honored to be a part of the team by implementing the book’s website, http://jodicardin.com.

Using Surveys to Conduct Market Research

Thursday, September 24th, 2009

Need to conduct a little market research, but don’t know what approach to use? Among the many tools out there, the survey stands out as a time-tested and popular option for many small businesses.

Telephone surveys are popular because they’re inexpensive and easy to do. But you can also conduct surveys through the mail, in one-on-one interviews, or on the Web. Your business’ specific needs and budget will determine which type of survey to use. Surveys can help you evaluate your customers’ buying habits, compare your products with those of your competitor, or test a new ad campaign. In other words, surveys produce essential data that can guide many important business decisions. Once you’ve determined your survey method and specific goals, you’re ready to write the questionnaire. As you prepare the questions, remember a few basic rules:

  • Keep the questions short and to the point.
  • Include no more than 12 questions per survey.
  • Ask one question per sentence.
  • Put your questions in logical order, usually from general to specific.
  • Pretest your questions. Try out the questionnaire on friends, employees, and colleagues before you send out the real thing.
  • Avoid questions that could trick or embarrass the respondent.
  • Use neutral language. Try not to influence the response.
  • Ask respondents their age and income level — have them choose from among a range of ages and income levels.
  • Reveal your company’s name and how you will use the information.
  • Thank the respondents for their time and effort.

Surfing the Web: What’s Best For You?

Thursday, September 24th, 2009

Microsoft’s Internet Explorer 6 has been around since 2001. At that time, Internet Explorer 6 was one of a kind, and for most of us, it was the way we got on the web. Today however, it is beginning to show its age.

Microsoft’s web browser has been preinstalled on computers since the day it was released. For some people it’s standard at their office because their IT department doesn’t see a need for the new browser. What if I told you that IE6, as it’s commonly referred to, is keeping you from experiencing much of the internet web pages that are being built today.

Shire Interactive, while not dropping the support/development for IE6 completely, is collaborating with a group of people online to say ‘no more IE6’. This step will be beneficial to many people in many ways. These benefits include: shorter web site development time (which saves our clients money), more creative design and functionality choices due to newer and higher browser standards, as well as shorter loading times for the user. We feel that by encouraging people to upgrade their web browsers, and support the new wave of choices, your web presence and your web experience will be better.

At Shire Interactive, we believe in empowering our clients with information they can use both personally and professionally. Let’s explore the browser options together, so you can decide which is the best fit for you and your company.

We’ll begin with Microsoft’s Internet Explorer 8. You may be saying to yourself at this point, “What happened to 7?!.”
Internet Explorer 7 was Microsoft’s stepping-stone between the outdated IE6 and the fuller, richer experience that IE8 offers. Internet Explorer 8 is better choice to be using simply because it aligns with a larger scope of web standards. The pro side of IE8 include: faster web experience than previous iterations, tabbed browsing, clean/familiar user interface to IE6 or 7 and compliant to web standards for better website development. Internet Explorer is still a familiar household name and sometimes, staying with what you know can be good. IE8 is still a Microsoft product and for many of it’s past browsers the same faults reign true. IE8 is considered one of the more memory consuming browsers (be prepared for some slow down on your computer), it also doesn’t always play by the web standard rules set by the W3C and can sometimes break web pages that would otherwise appear correctly.

Mozilla’s Firefox is another popular browser which boasts quickness which will not slow down your computer, and the most stability of any of the other browsers. Firefox also includes tabbed browsing for viewing multiple web pages or saving something to read for later without having to bookmark it, a search bar built in (using your preferred search network), and is recognized as being more secure than Internet Explorer.

Apple’s Safari browser is a great browser in terms of speed. It is light weight and lightning fast and not much of a resource hog for the amount of speed you get with it. Safari may or may not be available for use on a PC computer because it was made for Macs, but there is a version of Safari that you can download and try. Safari also has some neat little tricks up its sleeve when it comes to printing web pages. Apple boast Safari as the Greenest Browser because of it’s recognition of pages and it’s ability to dynamically scale text before you print so that you don’t print a wasted sheet with only a sentence or two on it.

Google Chrome is a new contender in the ‘war on the web’. Made by Google it has tight integration with various Google Applications and also boasts quick speeds similar to that of Firefox. Google Chrome borrows a lot of its design and is on the same engine that runs Firefox. There are a lot of similarities to Firefox so preference will be the deciding factor here.

While it may seem that there are a lot of choices with Internet Browsers, the best way to see which fits you is to download and install each of them (there is no charge), if your computer system permits you to, and test them out for yourself. You could also read the “how-to’s” on each browser, or perhaps ask other people which browser they use and why. Feel free to call in to the Shire Interactive office and hear our thoughts and suggestions on which browser is best for you.

Get Twitterpated

Thursday, September 24th, 2009

Want to stay on top of all things Shire? Are you on Twitter? Check us out…twitter.com/myshire. Also check out our other Tweets through shireceo, shireweb, shiregraphics, and shireteam.