Archive for March, 2010

CMS Training Now Rescheduled

Thursday, March 25th, 2010

In order to accommodate the Good Friday Holiday, we have rescheduled our CSM training event.

Are you ready to come and learn? On Friday, April 9, 2010 we will be having a CMS training session at 3 pm at Shire Interactive. This session will include general training on the content management system and will be followed by a Q&A session.

So whether you are a new user of our CMS or a long-term user needing a refresher course (or to train new staff/employees), feel free to come and learn. Please RSVP with number of attendees by April 2, 2010 to Monica Paredes (717) 898 – 6040 or monica@shireinteractive.com

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Staff Highlight: Monica Paredes, Intern/Admin Assistant

Thursday, March 18th, 2010

Monica maintains an Associates Degree in Business and is completing her BS in Graphic Design at the Art Institute of York.

As an Intern she has enjoyed learning the customer service side of the business and expanded her portfolio of print media design.

On a personal note, Monica enjoys making jewelry, playing soccer and connecting with other Spanish-speaking friends (she moved here 5 years ago from Costa Rica).

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CMS Training!

Thursday, March 18th, 2010

Please note: this event has been rescheduled for Friday, April 9th, 2010 at 3 pm. RSVP by Friday, April 2nd, 2010.

Are you ready to come and learn? On Friday, April 2nd, 2010 we will be having a CMS training session at 3 pm at Shire Interactive. This session will include general training on the content management system and will be followed by a Q&A session.

So whether you are a new user of our CMS or a long-term user needing a refresher course (or to train new staff/employees), feel free to come and learn. Please RSVP with number of attendees by Friday, March 26, 2010 to Monica Paredes (717) 898 – 6040 or monica@shireinteractive.com

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Relational Marketing: Are you connecting?

Thursday, March 18th, 2010

Marketing has moved on. Have you? Gone are the days of traditional advertising mediums like magazines, newspapers, billboards, and others. Relationship based marketing makes all the difference.

When a company realizes the long-term value of connecting with its clients and keeping them, it taps into the innate longing that people have to connect with others.

The chief benefit of having great relationships with your clients is the likeliness of their referrals to others; therefore, producing a wider network of clients for your company.

Recently, the trend for product marketing is more service driven. The service provided must be personal; consequently, the marketing must be personal as well.

It is essential to combine both traditional marketing with relationship marketing. This combination will allow enforce the relationship with those who have been established and entice new clients.

 A great resource for building relationships and networking is BNI. Check it out at BNI.com.

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Spring into action: improve your brand.

Thursday, March 18th, 2010

Is your logo memorable? Does it leave a lasting impression? Does it say what your company is all about? Will someone know it is your business when they look at your logo?

A logo says everything about your company. It promotes the your vision and values. It gives it a concrete imagery and identity that differentiates your company from other businesses. A logo also shows the “personality” of your business.

A logo in and of itself is not enough. Your company as a whole must be branded. The best way to brand a company is to make sure the logo, business cards, and other promotional materials, match and reflect your individuality.

When done well, branding will leave a lasting impression because it will demonstrate that your company knows who they are and how to be successful, which leads to trust. Trust is the most vital aspect of sales and there in-lies the true value of branding.

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