Through her personal experiences, Lancaster County resident Jodi Cardin turned her inspiration into action. Using her talents to write a new children’s book, Jodi not only wanted to teach children a lesson that can carry them through life, but also inspire generosity and gratitude.

When her daughter donated her hair to an organization called “Locks of Love”, she was inspired to develop her book, “Bernice’s Bad Hair Days”. Locks of Love collects human hair for fashioning wig for those who lose their hair to due to illness and medical treatments.

Jodi took her inspiration one step further and chose to use Lancaster County businesses to take the book to publication and distribution. She started by utilizing the talent of another local resident, Todd Chin, to illustrate the book. Other residents contributing to the book include Pam Haines and Mike Lovell of LifeReloaded as the publishers, and Yurchak Printing Inc. to bring the book to life. Shire Interactive was honored to be a part of the team by implementing the book’s website, http://jodicardin.com.

This entry was posted on Thursday, September 24th, 2009 at 5:01 pm and is filed under Marketing, Web. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.