Archive for the ‘Branding’ Category

New Tools To Help Companies Measure Their Marketing

Tuesday, October 4th, 2011

Until now, companies using Facebook for marketing have not had many resources by which they can measure their effectiveness in reaching their target markets. Find out how you can use Facebook’s latest tool to measure how you’ve engaged people with your brand.

Facebook’s New Tools Measure Word Of Mouth

The value of ROI!

Monday, March 14th, 2011

Do you know how to calculate your ROI?  If you don’t, please grab coffee with me and we can discuss.  Reading this article might help you understand the value in ROI.

http://bit.ly/gK54bM

How is your personal brand going?

Friday, March 11th, 2011

So… the question is… should you brand yourself and if you do… how is that going for you?  If you want to learn more about personal branding… then click here.

http://bit.ly/eetr3X

What are QR codes and do people use them?

Thursday, March 10th, 2011

This article begins to show what QR codes are and how they might provide value to you.  While they are kind of a new thing, I found it interesting that they have in fact been around for awhile… 1994 to be exact.  Who would have thought?

http://on.mash.to/gRFCTC

-Karl

Why have video on a website?

Thursday, May 27th, 2010

How many movies have you watched this year? Probably more than your parents and definitely more than your grandparents, right?

We are a video generation. If you had to learn about a product or service, say something you really needed, i.e. a home repair like hiring a roofer, wouldn’t you rather watch a short video instead of reading a 2 page brochure?

Think of a video on your website as a free commercial since you don’t have to buy the airtime.

Everyone that is interested in you will see and hear whatever you deem most important. It could be a testimonial or an educational piece. You could even begin to build trust with a potential client simply by introducing youself and your business.

Video is a worthy investment especially considering the additional uses you may have for it. You could run a video at your office for customers to learn more while they wait in the lobby. Also using the video for presentations, business expos and networking groups makes this a versatile tool in your marketing cabinet.