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Until now, companies using Facebook for marketing have not had many resources by which they can measure their effectiveness in reaching their target markets. Find out how you can use Facebook’s latest tool to measure how you’ve engaged people with your brand.
Facebook’s New Tools Measure Word Of Mouth
This is an interesting topic these days. Should the marketing community follow (and sell) the trends of the younger crowds? Personally I think this is an infringement of privacy… but what do you think? Recently, there has been much discussion on this as it was introduced that Apple is doing some extensive tracking.
Fortunately, there are a few lawmakers who are trying to protect the younger crowd. Here is the article.
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=150067
With more than 500 million active users on Facebook, there are more potential customers using Facebook than there are logging into eBay and Amazon combined.
Most of these users don’t see the site as a purchasing platform, but more and more businesses are adding an option to use the social networking site to browse and buy their products. These four Facebook apps offer flexible options for adding a storefront to your business page.
Read the rest of the article here…
Marketers plan to increase spending on e-mail and social media marketing more than any other tactics in 2011, according to a recent survey.
As marketers find opportunities to build audiences, conversation and conversions with clever cross-promotion between the two mediums, e-mail and social media tactics are becoming increasingly popular and intertwined.
Dingo, a pet food company in Ohio, used Constant Contact to create a promotion that rewarded customers with a $20 coupon if they signed up for the company’s newsletter and “Liked” its Facebook Page, with the catch being that the page needed to get to 5,000 fans (from a base of around 300) for the promotion to kick in. Mike Halloran, the owner of Dingo, says it reached its goal within three days, as pet owners found out about in the Dingo newsletter and forwarded it to their friends and “liked” Dingo on Facebook.
Mark Schmulen, general manager for social media at Constant Contact, says that Dingo’s campaign illustrates a growing trend among customers. “Of all channels, e-mail marketing and social media go hand in hand better than any other,” he said. “Getting your customers to share your message with friends is the most effective way to grow your business.”
Read the rest of the article here.
Do you know how to calculate your ROI? If you don’t, please grab coffee with me and we can discuss. Reading this article might help you understand the value in ROI.
http://bit.ly/gK54bM
