Proudly Presenting… The New Republican Committee of Lancaster County Website

March 4th, 2011

Click here to check out the new website!

A computer that hangs from your neck… huh?

February 24th, 2011

Hello everyone… I never knew this existed… but the technology is awesome!  It basically is a computer that lets you interactively connect with the digital world through a projector that hangs from your neck.

Click here to watch the video and see it in action.

http://bit.ly/eYhsOm

The Secret to Successful Marketing

February 10th, 2011

In light of how the economy has gone over the past several years, I found this article refreshing and a gentle reminder of how to be successful in business.  In the end, it is not about the quantity of relationships that you have but more so about the quality of each relationship.

A wise business owner once shared with me an age old concept, that is much harder to live by.  He said, “Karl, I have learned in business, that if you say you are going to do something, then it is imperative that you do it, no matter what kind of money you lose in the process”.  So, as I look back over the last 5 years of business, I can say that true success comes by seeking to put other’s needs before my own needs.

What are some tidbits to achieving success that you have found?

Here’s the article:  The Secret to Successful Marketing

Keystone Wood Specialties Promotional Video

February 3rd, 2011

This video shows the high end capabilities that Shire Interactive is capable of performing for you or your company.

Why have video on a website?

May 27th, 2010

How many movies have you watched this year? Probably more than your parents and definitely more than your grandparents, right?

We are a video generation. If you had to learn about a product or service, say something you really needed, i.e. a home repair like hiring a roofer, wouldn’t you rather watch a short video instead of reading a 2 page brochure?

Think of a video on your website as a free commercial since you don’t have to buy the airtime.

Everyone that is interested in you will see and hear whatever you deem most important. It could be a testimonial or an educational piece. You could even begin to build trust with a potential client simply by introducing youself and your business.

Video is a worthy investment especially considering the additional uses you may have for it. You could run a video at your office for customers to learn more while they wait in the lobby. Also using the video for presentations, business expos and networking groups makes this a versatile tool in your marketing cabinet.